General Snus

General Snus is a smokeless tobacco taken orally that has a long and illustrious history. General Snus originates in Sweden and has been used by Swedes for over 200 years and today is the largest snus brand in Sweden. Like grappa or Scotch, snus had a very humble beginning. Snus was originally developed by grinding up tobacco and mixing it with flavorings, salt and water. The working class preferred snus to regular smoking tobacco since it allowed them to keep their hands free while working, yet still get the full effect of the tobacco. It was also a lot cheaper than traditional tobacco which added to its appeal.

General snus

General Snus as a brand is a result of early 20th century ventures in Sweden which use a secret tobacco formula owned by Swedish Match the company that produces General Snus, for what is now commonly known as snus. Prior to the 1900’s there were various manufacturers of snus in Sweden whose formulas for making snus were very simple and were eventually refined and improved into what is now known as the General Snus brand. As it has turned out, General Snus is synonymous with snus throughout the Nordic region and is known as the standard in snus.

The popularity of General Snus

General Snus is believed to have the only true snus taste by snus users and indeed is the brand most often associated with snus. The taste of General Snus is often characterized as elegant and powerful with peppery accents and hints of citrus. General Snus is available as loose and portion packs with the lid of General Snus packages being receptacles for used portions of snus. The popularity of General Snus has recently extended beyond the Nordic countries and has gained international status, first as a curiosity and then as a much loved and revered smokeless tobacco product. General Snus exports have become wildly popular throughout the globe and expecially has snus in US become very popular.

What started as a humble experiment in tobacco development has now become a phenomenon with General Snus. Generations and generations have enjoyed and continue to enjoy General Snus as snus evolves continually as Swedish Match improves on the secret formula that has defined snus. Snus fans particularly like the convenience of having the choice between loose General Snus and portion General Snus as the taste of the product is the same and nothing is sacrificed between the two formats. General Snus is regarded as the gold standard in snus.